AlphaPet Ventures acquires Tierliebhaber

AlphaPet Ventures has acquired Tierliebhaber. The acquisition is already AlphaPet’s sixth takeover since 2020 – and the second in the first quarter of 2026. ‘AlphaPet is continuing its successful buy-and-build strategy,’ the company reported on 1 April. Just four days ago, the Munich-based firm announced the acquisition of the Belgian premium brand Cpro Food.

AlphaPet is digitising the pet food market and successfully develops and distributes premium brands across Europe. AlphaPet’s multi-channel strategy combines a strong digital direct-to-consumer (D2C) business with a customer-centric approach through its own platforms and partnerships with leading retail partners in the B2B segment. Tierliebhaber was founded in Berlin in 2016 by Philipp Smakman and Josefine Schmidt. Katharina Smakman played a key role in building Tierliebhaber from the outset and took over as managing director in 2021. Together with her brother Philipp, she developed the brand into a leading name for dietary supplements and functional snacks for pets in Germany. The range includes natural products for digestion, tick protection, dental care, joint health and calming.

‘Tierliebhaber is a fantastic addition to our existing portfolio and significantly strengthens our presence in the fast-growing health and wellness segment,’ said Marco Hierling, founder and CEO of AlphaPet. ‘With Wolfsblut VetLine, we have already established a strong position in the veterinary feed sector – with Tierliebhaber, we are now adding a leading brand in the field of preventive care, which supports the daily health of pets with natural products.’